Dejavu Me – Brand Engagement Multiplier
Share Multi-Platfrom Branded Content Packages in Real Time
The CHEVAL POLO CUP: On Sunday 9th July we were asked to produce the DEJAVU:ME Experience at a large scale, Polo event in Ham, Richmond. We captured multiple image updates (photography and film) to project onto giant screens throughout the day. The result was a visual spectacle and mass online engagement from guests who were kept entertained with their ‘pro selfies’ featured on the big screen.
More About DEJAVU:ME
Created by Hannah Wise and Kwame Lestrade, owners of Chinacake Films and Franklyn Lane Films respectively, the DEJAVU:ME experience evolved from multiple event filming and photographic collaborations across Europe.
With our combined experience of over 30 years in content creation, digital asset management and working for multiple online publishers – we launched DEJAVU:ME to see what would happen if our clients had a rich pipeline of high quality, branded content – ready to share, at exactly the point where it would have most impact.
In the end, the answer was simple. Produce content, deliver it via screens/projections to a live audience, sign-post the required social media channels – and continue the interaction online.
Working hand-in-hand with marketing teams, the DEJAVU:ME experience simply bolts-on the content engine – enabling the marketing people to tell brand-stories via their existing channels.
We think we do this pretty well – but we’re always trying to improve, imagine new engagement ideas and dream up new brand interaction triggers.
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